On June 19, 2024, the 21th "World Brand Congress" hosted by the World Brand Lab was held in Beijing.
The World Brand Lab is an international brand value research institute, wholly affiliated with the world's leading digital technology and strategy consulting firm - World Manager Group, founded on the initiative of Professor Robert Mundell (1999 Nobel Prize winner in Economics) and served as the first chairman. The experts and consultants of the World Brand Lab come from Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, Oxford University, Cambridge University, INSEAD and other top universities in the world. And their research results have become an important basis for the evaluation of intangible assets in the process of many corporate mergers and acquisitions. China's 500 Most Valuable Brands, which has been published for 21 consecutive years, uses the present value of income method to evaluate brand value. This is based on affordable law, combining consumer research, competitive analysis, and projections of the business's future revenue.
The China's 500 Most Valuable Brands 2024 report based on financial data, brand strength and consumer behavior analysis was released at the conference, and State Grid ranks the first place, Industrial and Commercial Bank of China the second and Haier the third.
With a brand value of 15.837 billion yuan ($2.18 billion), CANNY Elevator ranked among the "China's 500 most valuable Brands" list, becoming the only Chinese elevator brand listed.