On June 15, 2023, the 20th "World Brand Congress" hosted by the World Brand Lab was held in Beijing.

The World Brand Lab is an international brand value research institute, wholly affiliated with the world's leading digital technology and strategy consulting firm - World Manager Group, founded on the initiative of Professor Robert Mundell (1999 Nobel Prize winner in Economics) and served as the first chairman. The experts and consultants of the World Brand Lab come from Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, Oxford University, Cambridge University, INSEAD and other top universities in the world. And their research results have become an important basis for the evaluation of intangible assets in the process of many corporate mergers and acquisitions. China's 500 Most Valuable Brands, which has been published for 20 consecutive years, uses the "present value of income method" to evaluate brand value. This is based on affordable law, combining consumer research, competitive analysis, and projections of the business's future revenue.

The China's 500 Most Valuable Brands 2023 report based on financial data, brand strength and consumer behavior analysis was released at the conference, and State Grid ranks the first place, Industrial and Commercial Bank of China the second and Haier the third.

With a brand value of 13.689 billion yuan, CANNY Elevator ranked among the "China's 500 most valuable Brands" list, becoming the only Chinese elevator brand listed with a brand value of more than 10 billion yuan.

In 2023, the total value of "China's 500 Most Valuable Brands" is 34,331,181 billion yuan, an increase of 335,8374 billion yuan, an increase of 10.84%. The World Brand Lab has compiled the Chinese brand report for the 20th year, and in 2004, the entry threshold was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. 20 years later, in 2023, the entry threshold has been raised to 3.527 billion yuan, while the average value of the top 500 brands is as high as 68.662 billion yuan, an increase of 1289.08%.

Dr. Steve Woolgar presented the award to CANNY Elevator

Dr. Elie Ofek, Host Xu Gehui and Vice President of CANNY Richard Zhu took a photo

Dr. Steve Woolgar, emeritus professor of marketing at Oxford and chair of the Academic Board of the World Brand Lab, and Elie Ofek, professor of marketing at Harvard Business School Dr. Elie Ofek and other management masters from Harvard, Yale, Oxford, Stanford, Berkeley, California attended the "World Brand Conference" and gave keynote speeches. Xu Gehui, the famous host of Phoenix TV, presided over the conference. Richard Zhu, Vice President of CANNY Elevator, was invited to attend the conference and received the award from Dr. Steve Woolgar, Honorary Professor of Marketing at Oxford University, Chairman of the Academic Committee of the World Brand Lab.

Dr. Steve Woolgar said, "A brand is the image of a country, and I hope more people in the world can understand the story of China through Chinese brands." In the past 20 years, I have witnessed the rapid growth of Chinese brands, some of which have become influential in the world. These brands include State Grid, Haier, China Life Insurance, Sinohua, China Resources, Wuliangye, Tsingtao Beer, Xugong, Bosideng, Hengli, CANNY, etc."